Fintech and payments brands that own their category online, without buying every click.
High-authority content, trust and consistency across SEO, email and LinkedIn: delivered, not projected.
Brands Finnus has written for
Paysafe · Citibank · Tide · Trustly · CoinJar · Equals Money · Seccl · CurrencyTransfer · Rise Funding · LiquidityFinder · 1st Formations · Privalgo · Firenze · Montra Partners · CreditSpring · Wyn Legal · Single Grain · Dantis Capital · Ostrea Partners
Paysafe · Citibank · Tide · Trustly · CoinJar · Equals Money · Seccl · CurrencyTransfer · Rise Funding · LiquidityFinder · 1st Formations · Privalgo · Firenze · Montra Partners · CreditSpring · Wyn Legal · Single Grain · Dantis Capital · Ostrea Partners
Results at a glance
Eight numbers, pulled straight from our active engagements. Every one is explained and sourced below.
12x
Organic traffic growth, CurrencyTransfer
0 to 2,000
Organic clicks a month, Rise Funding, from a standing start
#1
Google ranking for “liquidity provider”, LiquidityFinder
160,000+
Newsletter subscribers reached weekly, CoinJar
500,000+
Impressions on one LinkedIn post
430+
Content pieces delivered across four retainers
~2x
Newsletter open rate vs. B2B benchmark
6
Commissioned white papers, four brands
Why financial brands choose Finnus
Every financial brand knows it needs content. Most are stuck choosing between generic agencies that don’t understand finance, or paying for ads that stop working the moment the budget does. Finnus gives you three things at once.
High-authority content
SEO and editorial built to rank, not filler. Domain Authority climbs, keyword rankings stack up, and organic traffic compounds instead of resetting to zero when ad spend stops.
Trust
Content specialist financial and payments audiences actually believe: sophisticated enough for institutional readers, credible enough that executives put their own name on it.
Consistency across platforms
SEO blog, email newsletter, LinkedIn and white papers, running on one weekly cadence: the same voice and standard everywhere your category is looking.
What makes Finnus different
Financial brands don’t need another agency guessing at fintech jargon. This is the actual difference.
A vertical specialist, not a generalist
Every engagement is fintech, payments or financial services: FX, crypto, business finance, company formation, institutional trading. No SEO strategy or editorial brief is adapted from a template built for e-commerce or SaaS.
Built inside finance, not just writing about it
Caleb has worked in-house in financial services himself, including at Paysafe, Barclays and Tide, before founding Finnus. That’s the gap between an agency that Googles the terminology and one that has sat inside the businesses it now writes for.
One system, four channels
SEO, email newsletter, LinkedIn and white papers run on a single weekly cadence and a single voice, not four disconnected freelancers or a patchwork of contractors.
Proof, not promises
Every number on this page is sourced to a live account, a public post or a published report, not a case study written to sound good.
Our method
Every engagement follows the same three-part structure, so you know what you’re getting and exactly how we’ll report on it.
01
Diagnostic first
Before anything is published, we audit the content you already have, what your competitors rank for and where the gaps are, then agree what to publish first and what success looks like.
02
Interview-led content
Wherever possible, content is built from conversations with your own subject experts, so it carries real product and market detail that generic research can’t supply.
03
Three-level reporting
Visibility: traffic, rankings, newsletter reach. Engagement: leads, signups and form submissions where tracked. Commercial: qualified leads and closed deals, for clients who share their tracking data.
Case studies at a glance
One number per brand. The detail behind each is below. Each case study shows how its number connects to revenue through one of three routes: reach buyers, convert the visit, or build trust and retention. The numbers show the link; conversion and revenue figures come from the client’s own data.
12x
CurrencyTransfer · Organic traffic growth
2,000
Rise Funding · Organic clicks a month, from a standing start
74
1st Formations · Articles delivered, zero gaps
#1
LiquidityFinder · Google ranking for “liquidity provider”
28
Privalgo · Pieces on sanctions, compliance and iGaming payments
160,000+
CoinJar · Newsletter subscribers reached weekly
6
Paysafe, Firenze and Equals Money · Commissioned white papers
500,000+
LinkedIn ghostwriting · Impressions on one post
Rise Funding
0 to 2,000 organic clicks a month
0 to 2,000 organic clicks a month
Built from a standing start, plus 134 top-3 keyword positions. UK business finance broker. A weekly retainer since roughly February 2025 that has produced 93 completed pieces: SEO blog articles, six new service pages, a full site SEO audit, and the email newsletter.
Revenue link, reach buyers: 2,000 organic clicks a month from a standing start are 2,000 monthly chances to reach a business-finance buyer without paying per click. Enquiry data from Rise Funding would turn this into a lead number.
IMAGE PLACEHOLDER · SEO growth chart
Before: 0 · Now: 2,000
Domain Authority 25 · 134 top-3 keyword positions
48% average open rate, roughly double the 20–25% typical for B2B email, sustained across six sends and lists of 2,000 to 3,600+.
Revenue link, convert the visit: Nearly half of every list opens each send, so about half the audience sees each update or offer, the follow-up stage that turns an enquiry into a customer.
IMAGE PLACEHOLDER · Newsletter performance chart
CurrencyTransfer
12x organic traffic growth
12x organic traffic growth
In the Expert Analysis section, from 23,000 to 288,000 clicks a month. FX and international payments platform for UK expats. A standing weekly SEO retainer since roughly February 2025, with roughly 235 completed pieces covering FX timing, relocation guides, visa comparisons, SEPA vs SWIFT and stablecoins vs bank transfers. 48 Domain Authority · 3,754 top-3 keyword rankings.
Revenue link, reach buyers: 288,000 organic clicks a month, with 3,754 top-3 rankings, is traffic the client would otherwise have to buy. Conversion rates and customer value are what turn it into pounds.
IMAGE PLACEHOLDER · Before/after chart
23,000 to 288,000 clicks a month
1st Formations
74 articles delivered
74 articles delivered
At a roughly weekly-plus cadence since February 2025, zero gaps. The highest-volume account. UK company formation and accounting service. Coverage spans company setup, tax, dividends, VAT, bookkeeping and director obligations.
Revenue link, reach buyers: 74 articles on company setup, tax, VAT and director duties are 74 pages aimed at the questions people ask when they are about to form a company.
LiquidityFinder
#1 Google ranking
#1 Google ranking
For “liquidity provider” and “liquidity providers”. B2B FX and institutional trading platform. A co-branded white paper with Equals, recurring contributions to their newsletter “The Low Down”, and articles on institutional-trading topics. 20 articles published · 7,780 ranking keywords · 37 top-3 and featured results.
Revenue link, reach buyers: “Liquidity provider” is the term a buyer types when looking for the product itself, so this ranking sits closer to a purchase decision than any other number here.
Privalgo
28 pieces delivered
28 pieces delivered
Near-weekly over six months, on some of the hardest subject matter in fintech. Cross-border payments and FX platform. April to October 2025, covering FX strategy, compliance risk in large B2B transfers, how sanctions affect payment flows, and iGaming payment pain points.
Revenue link, build trust: Sanctions, compliance and iGaming payments are what a B2B buyer checks before trusting a provider; 28 pieces on them make that case before any sales call.
CoinJar
160,000+ subscribers reached weekly
160,000+ subscribers reached weekly
Across Australia, the UK and the US. Crypto exchange. Weekly FutureTense newsletter and LinkedIn carousel content. The brief: move CoinJar’s tone from highly casual toward something that reads credibly to institutional and high-net-worth investors, while staying accessible.
Revenue link, build trust and retention: A weekly list of 160,000+ is a direct line to everyone CoinJar already reaches, keeping it in front of them every week to support retention and repeat use.
Other brands
Citibank (market commentary), Tide (multi-day content engagements), Trustly (two Open Banking articles), Seccl (fintech platform content), Montra Partners (site copy and newsletter drafts), Single Grain (a recurring monthly newsletter), CreditSpring and Wyn Legal, among others across finance, payments and B2B fintech.
Paysafe, Firenze and Equals Money: white papers
6 commissioned white papers
6 commissioned white papers
Across four category-leading brands. Paysafe: three full visual reports, “Retail Forex Development in Southeast Asia”, “Retail Forex Development in Latin America” and “Fueling Growth in 2025”. Firenze: a white paper explaining Lombard lending to investors, also printed as a brochure for their launch party. Equals Money: a white paper on stablecoins entering cross-border payments, featuring original research contributed by LiquidityFinder.
Revenue link, convert the visit: A full primary-research report gives the client’s sales team something to send and gives readers a reason to share their email address.
LinkedIn ghostwriting for executives
500,000+ impressions
500,000+ impressions
On a single ghostwritten post. Finnus ghostwrites LinkedIn for individual executives in finance and payments. Kevin Murphy: CEO and board roles across fintech, financial services and payments; ghostwriting to attract recruiters and reconnect with his network. Tomas Moreno-Bunge, Founder of Ostrea Partners: grew past 2,000 connections, with one post reaching over 500,000 impressions. Russell Young, Co-Founder/Director of Dantis Capital: a LinkedIn series announcing Dantis’s funding round, on a profile with 3,400+ followers.
Revenue link, build trust: 500,000+ impressions puts a named executive in front of an audience far larger than their direct network; in finance, enquiries and partnerships tend to start with trust in a person.
IMAGE PLACEHOLDERS · Three LinkedIn profile screenshots, shown in greyscale
About Caleb
Caleb Hinton founded Finnus after working in-house in financial services at Paysafe, Barclays and Tide. He started the agency to bring that inside view to content for fintech, payments and financial services brands, across SEO, email, LinkedIn and white papers.
Ready to be the next case study?
Every number on this page came from a brand that said yes first. The strategy call costs you thirty minutes; staying invisible in your category costs you every day after that.
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2026