LinkedIn strategy &
ghostwriting
Finance companies who need a credible and measurable LinkedIn strategy.
We help CEOs and founders in the finance space build their personal brand, generate leads and close deals.
Connect to Content
Add layers or components to infinitely loop on your page.
Proven Client Results
Satisfied clients in the financial sector
Satisfied clients in the financial sector
Kevin Murphy
Group Chief Executive Officer & Board Director – CellPoint Digital
"Working with Caleb was excellent. With his expertise in financial services, he provided engaging financial articles and copy, as well as a clear strategy, which helped boost followers and connect with my existing network."
Followers
5,472
Follower increase
57%
Kevin Murphy
Group Chief Executive Officer & Board Director – CellPoint Digital
"Working with Caleb was excellent. With his expertise in financial services, he provided engaging financial articles and copy, as well as a clear strategy, which helped boost followers and connect with my existing network."
Followers
5,472
Follower increase
57%
Tomas Moreno-Bunge
Founder at Ostrea Partners
"Caleb massively helped with our LinkedIn strategy and boosted my personal account with professional financial content. Highly recommend."
Followers
2,701
Follower increase
204%
Tomas Moreno-Bunge
Founder at Ostrea Partners
"Caleb massively helped with our LinkedIn strategy and boosted my personal account with professional financial content. Highly recommend."
Followers
2,701
Follower increase
204%
Kris Venkatesh
Director – Rayyar Global
"Caleb helped with growth at Rayyar Global, producing high-quality LinkedIn articles and personal branding posts to connect with prospects on the platform."
Followers
7,708
Follower increase
41%
Kris Venkatesh
Director – Rayyar Global
"Caleb helped with growth at Rayyar Global, producing high-quality LinkedIn articles and personal branding posts to connect with prospects on the platform."
Followers
7,708
Follower increase
41%
After working with us
What to expect from a typical LinkedIn campaign.
Increase in followers
Rapidly increase the amount of followers and connections on your account.
Inbound leads
Turn LinkedIn into a sales channel that attracts your dream customers on autopilot.
Establish trust
Become a recognised voice in your niche to establish trust and demonstrate expertise.
Lower CAC
Reduce reliance on paid channels by increasing organic visibility and demand.
Attract top talent
Be seen by the best in your industry and attract top talent.
Discover opportunities
Stay active in industry conversations, unlock partnerships, press features, and speaking engagements.
A DFY personal brand
A DFY personal brand
"Working with Caleb was excellent. With his expertise in financial services, he provided engaging financial articles and copy, as well as a clear LinkedIn strategy, which helped boost followers and connect with my existing network."
"Working with Caleb was excellent. With his expertise in financial services, he provided engaging financial articles and copy, as well as a clear LinkedIn strategy, which helped boost followers and connect with my existing network."
Our work
High-authority content for financial services
High-authority content for financial services
1.3bn
1.3bn
members on LinkedIn in 2025, rising from 875 million in 2023.
members on LinkedIn in 2025, rising from 875 million in 2023.
60%
60%
of LinkedIn members in the financial services sector interact with the platform’s content daily.
of LinkedIn members in the financial services sector interact with the platform’s content daily.
85%
85%
of B2B payments buyers use information they find on LinkedIn to help guide their choices.
of B2B payments buyers use information they find on LinkedIn to help guide their choices.
Our starting strategy
How we begin a LinkedIn campaign.
Introductory call
Introductory call
We ask you the details of your business, and help define the USP and your ICP with our proven framework.
We ask you the details of your business, and help define the USP and your ICP with our proven framework.
Build your content calendar
Build your content calendar
We build a content calendar that helps you organise your best content and stay consistent week over week.
We build a content calendar that helps you organise your best content and stay consistent week over week.
Transform your profile
Transform your profile
We analyse your profile and adapt every part to ensure your account is as attractive as possible to your ICP.
We analyse your profile and adapt every part to ensure your account is as attractive as possible to your ICP.
Finnus LTD.
Company Registration Number (CRN): 15704119
All rights reserved
2026